Somerset CCC were delighted to be crowned winners at the 2024 Somerset Business Awards on Friday as they won the award for ‘Best Use of Digital Technology’.

The award recognised the club’s use of data, insights and digital technology in the successful 2024 Membership campaign “Our Region Rises”. An inspired effort saw the club connect wholeheartedly with the established fan-base across the South West, whilst the breadth of the campaign reached out to new audiences within the region.

The glittering gala dinner and presentation was held at the Winter Gardens Pavilion, in Weston-super-Mare, where nearly 400 business people from across Somerset attended the event, which was organised by Somerset Chamber of Commerce.

Somerset CCC Commercial Director, Caroline Herbert said:  “This award recognises the collaborative effort shown across the team to design and launch our 2024 ‘Our Region Rises’ Membership campaign. We are proud to represent the whole of the South West and this campaign harnessed the incredible support we have in the region.”