South West Tourism Business Impact Survey

20 Mar 2024

South West Tourism Business Impact Survey
Thanks are due to the businesses that engaged with our recent survey, results can be seen here.

Key headline findings:

  • Operations during the whole of 2023 - 84% of businesses had been operating at 76% capacity or more during the whole of 2023 including 75% of serviced accommodation providers and 89% of self catering providers. 16% of businesses had been operating at 75% capacity or less including 12% at 51-75% capacity, 3% at 26-50% and just 1% at 1-25% capacity. None of the businesses surveyed had been closed.

  • Economic Impact - 53% of businesses reported a decrease in their business turnover for the whole of 2023 compared with the whole of 2022.

  • Economic Impact - Overall, businesses reported that turnover for the whole of 2023 was 13% lower than the whole of 2022 (approximate value £847m).

  • Operations January to March 2023 - 71% of businesses anticipated they would be operating at 76% capacity or more during the January to March 2024 period. 24% of businesses anticipated they would be operating at 75% capacity or less. 6% of businesses anticipated they would be closed during this period.

  • Operating statements agreement levels - Agreement levels were highest with the statement “My costs have increased significantly in the last year” (67% ‘strongly agreed’ and 28% ‘agreed’), followed by “Consumer spend overall is lower than previous years” (49% ‘strongly agreed’ and 34% ‘agreed’). Whilst agreement levels were lowest with the statement “I am concerned about surviving the Winter period” (30% ‘strongly agreed’ and 24% ‘agreed’) this still represents more than half of all the businesses surveyed who are concerned about their business survival prospects.

  • Most impactful factors - When asked which factors they thought were currently having the most impact on their business by far the largest proportion of businesses (85%) said increasing energy & fuel costs, followed by poor UK economic/climate/less money in consumers’ pockets. When asked what they think will be the approximate total change in their businesses' operational costs as a result of these factors, the largest proportion of businesses (25%) said they are likely to increase by more than 20%, 23% by between 16-20% and 21% by between 11-15%.

    Full Report Here

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