This winter Somerset County Council, in partnership with South Somerset, Somerset West & Taunton, Sedgemoor and Mendip Councils, are working alongside Visit Somerset and Visit Exmoor to deliver the ‘Here All Year’ campaign, supporting the county’s tourism and hospitality sectors during these typically quieter months.
Campaign aims:
- To increase visitor numbers and business spend within the visitor economy covered by the administrative area of Somerset County Council.
- To draw attention to Somerset as a visitor destination, highlighting Somerset’s rich assets and inspiring visitors to take breaks or holidays in the county, including in the shoulder season too, thus delivering tangible benefits for Somerset visitor economy businesses.
The multichannel campaign will run from late December to March across the following mediums:
- Targeted social media advertising on Facebook and Instagram
- Targeted Google Display campaign
- Partnership Marketing
- Press trip and influencer engagement
At the heart of the campaign is three powerful, emotive films to inspire people to consider booking a trip to Somerset.
Visitor Economy businesses can take advantage of this funded online advertising campaign by utilising the creative through their own channels.
Check our webinar for more information -
https://www.youtube.com/watch?v=qGG9JO5ZLww
Copies of promotional video, orientations for Facebook and Instagram, plus social media text options here
https://we.tl/t-i2JdDNasel