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Research

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Research is vital to any business, whatever its size. It is useful in identifying customers and tailoring services to suit them. Our national trade bodies are able to offer valuable insights into trends and preferences that can be useful at a local level, particularly with marketing and business planning.

In Somerset the economic impact of the Visitor Economy is assessed each year for Somerset County Council by the South West Research Company. In 2015, money was used by the Hinkley Tourism Action Partnership to fund a visitor survey to capture visitor profiles, reasons for choosing Somerset, perceptions of the area, measures of satisfaction and evaluation of experiences. To see what this research has revealed so far click on HTAP Research under the Research tab.

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