Visit Somerset Priorities moving forward

11 Jun 2020

Visit Somerset Priorities moving forward
Visit Somerset Priorities moving forward


Current Priorities:
  • Support members moving through COVID 19 
  • Continue with current web development improvements 
  • Prioritise the survival of Visit Somerset as a DMO 

Our top level is to focus on the UK Consumer market - Aligning, closer with Visit Exmoor as there is a lot of positive cross over.  

Supporting businesses to understand and work with a variable cross section of target markets including: 
  • The LGBTQ+ market 
  • Disability  
  • Environmental destination marketing.  
  • Golfing in Somerset 

Also highlighting: 
  • Millennial 
  • Empty Nester Markets

Targeting and highlighting  
  • Culture
  • History/Heritage
  • Rural Retreats and Coastal Destinations 
  • Bookable experience packages 
  • Film Tourism and Film location support


Online. 
  • Booking system integration 
  • Advanced Search capability integrated 
  • Ongoing SEO 
  • Ongoing content delivery 
  • Streamlined online content delivery 
  • Personalisation services
  • Data Harvesting 
  • Programmatic Marketin
  • E Commerce Developments with Yeo Valley and the Somerset Toiletry Company
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