26 Aug 2020
Major announcement as Visit Somerset and Visit Exmoor start working with Yeo Valley
You will see an announcement from Visit Somerset over the coming days to communicate a fantastic new relationship with Yeo Valley, Visit Exmoor and Visit Somerset. We wanted to write to our producer members specifically ahead of this as there are potential opportunities that you may be interested in getting involved in. As you know, we have worked together previously to deliver the hugely successful Exmoor & Somerset Producer Excellence event, which was held in December of last year, and on the 'Cook-in' event which was postponed due to COVID-19. We are delighted to be working together with a long-term strategy in place.
We wanted to make you aware of the Yeo Valley Yeokens Loyalty Scheme. This presents a chance for brands to be introduced to Yeo Valley customers. There are 1 million Yeokens customers, attracting 250k visitors per month to their online platform.
As always, if you have any questions about this or any other Visit Exmoor initiatives, please get in touch.
Visit Somerset Team