Visit Somerset Team see digital results increase as the team prepare the Visit Somerset platform for a new normal

16 Apr 2021

Visit Somerset Team see digital results increase as the team prepare the Visit Somerset platform for a new normal
Overall Visit Somerset stats are growing very positively as we begin to repair the damage caused by the Pandemic - whilst further digital planning is enabled.  What we are particularly encouraged by are the behaviours; Page Views, Bounce Rate, (which has dropped to + 42% at certain times during the month, which is the best result in our entire history.) Average Session Duration and number of sessions per user which at times during April have increased to three pages increasing over the digital average.      

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IMG_2387-(1).jpegSocial Stats speak for themselves with our new team member Maisy making a huge difference.

We are taking a 'less is more' approach and creating really positive call to action posts that are generating a huge amount of interest as the stats indicate through; Face Book - Twitter and Instagram  - Shortly we will be embedding our Visit Somerset 'You Tube Account' through 'Google' - which will mean that we can embed all membership video onto membership pages whilst tracking reponse rate - whilst supporting Visit Somerset SEO. Toby will update you further on this shortly. 







Face Book Stats below 


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