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Minehead BID and Visit Somerset the official destination management organisation for Somerset, join forces to help raise the profile on Minehead within Somerset and beyond.

11 Jun 2019

Minehead BID and Visit Somerset the official destination management organisation for Somerset, join forces to help raise the profile on Minehead within Somerset and beyond.
Minehead will be one of the first towns in the county to have its own extensive identity on the new Visit Somerset website and will be the first town to use latest technology so that staff from the Minehead BID and elsewhere in the Minehead Visitor economy are able to upload and update all of their own imagery and content, empowering the local town digitally, ensuring that Minehead's profile is raised through the official web platform for the county in real time with local authenticity supporting the content development and implementation.
John Turner CEO Visit Somerset has said; " The relationship with Minehead town BID is the first of our new digital generation strategy which will allow individual towns to upload all their own information in real time to the Visit Somerset site where the potential town or village will have its own specific pages that our social media team will then begin to further publicise. Having the local teams able to upload their own content and imagery is a hugely beneficial opportunity for our larger members, helping empower members, whilst they enjoy the reach and engagement from possibly one of the largest digital platforms in the county. Minehead will be the first town in Somerset to benefit from this and we look very much forward to working with Minehead BID in supporting the town and its business community to raise the towns profile. Minehead has a wealth of wonderful attractions and nostalgic heritage, that the Visit Somerset team are really excited to be supporting. Visit Somerset will be working with the Minehead BID to create a marketing plan that will be publicised to local businesses, which local businesses can then buy into, helping shape their own future and the towns, whilst Visit Somerset & Minehead evolve."
Andrew Hopkins, Minehead BID Manager said "Minehead BID is delighted to be joining Visit Somerset at this very exciting time, the BID board we were really impressed by the many innovative ideas being proposed by them not least the launch of their brand-new website for the county. We look forward to working together to help promote Minehead to new and existing visitors."
Minehead Business Improvement District (BID) was launched for its first 5-year term in July 2018 and represents 242 businesses within the town with priorities on marketing the town, events, increasing footfall, improving the public realm and reducing costs for BID levy payers.
 
 
For further info please contact
Visit Somerset office 01749835416 - info@visitsomerset.co.uk
 
Or
 
Andrew Hopkins BID Manager Minehead BID
Tel: 07703 668928  manager@mineheadbid.co.uk
 
 
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