Latest Accommodation Key Performance Indicators

09 May 2022

Latest Accommodation Key Performance Indicators

Evaluations for the first 6 weeks for accommodation availability searches, engagement through our own pages and those of Staylists and Bot integrations.  
  • Late Availability Newsletter Reach - 30,848
  • Engagement from Late Availability newsletter - 8692
  • BOT Acommodation service engagement - 54.71 
  • Google Analytic Accommodation search - 4012
  • Staylists page search - 2030 
  • Bookings - 5 
  • Specific Accommodation Social reach - 14817
  • Specific Accommodation Social engagements - 82 

Next Steps - 
We know that the OTA's will reduce prices to levels that squeeze other competitors out of the market, even if it means they take no commission.  We therefore need to look at ways in which those accommodation members can support their membership and help us to differentiate effectively in the marketplace. 'When you purchase with Visit Somerset you receive something unique'. 

Work with Web development team to look at creative to help to differentiate creatively online.     


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