Late availability strategy to begin

13 Jul 2021

Late availability strategy to begin
Dear Member,

We are now in a position through technology powered by Staylists, to be able, to pull off weekly reports, around all Late Availability in the county of Somerset and Bath, if your availability is integrated with Staylists through Visit Somerset.

From the 1st September 2021 we will be reviewing weekly all Late Availability and through our newly designed graphics coming shortly, will create a Late Availability marketing schedule that will be publicised through all our social media and relevant marketing communication channels, along with paid for boosting and Google Ad word support. 

The team, weekly will email all those who have Late Availability. Those that agree to support with an offer or late discount will then go forward to be publicised through all channels including our newly created data base that by September we will hit 10,000 opted in data and growing, along with Instagram that again by September will also hit 10,000 allowing us to link and use swipe up and book technology.

Having this technology will help us to help you more effectively. As opposed to emailing all our members, we will know exactly the Late Availability needs, meaning that we can plan more effectively with all marketing communications and target very efficiently. 

As of the 1st of August, all marketing communications will change direction, with a primary focus around Late Availability 'and then', ‘what there is to do near that accommodation’ offer. This supporting our wider Digital Optimisation strategy. 

To enhance and motivate booking further we will be working with several Somerset based organisations to give away product and services when people book through Visit Somerset to incentivise the process further. 
There is a second phase to this development, which is hugely exciting, however commercially sensitive currently - We will come back to you on this shortly or join us on the 29th of September to find out more. HERE 

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