Introducing Heat Mapping to the front of www.visitsomerset.co.uk

19 Oct 2020

Introducing Heat Mapping to the front of www.visitsomerset.co.uk
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Thank you to Source Image  for the use of this image 


The landing page of the website is hugely important to the delivery of the overall site and the way in which people navigate to other pages.

We will therefore be supporting a monthly evaluation of the hot and cold areas on the front of the Visit Somerset site, whilst evaluating the progress of Buttons and Widgets on the front page.

As of January those widgets and buttons will be commercialised again. In the meantime, we just want to evaluate their usage and presence. 

Our SEO team will be using similar technology, to Google Tag Manager in support of the new development and publishing the results monthly, so that you can all see the progress and significance of Visit Somerset's digital prominence. 
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