Your Rural Tourism Toolkit


Welcome to your toolkit which is crammed with helpful hints and advice for new and existing rural tourism businesses. It is designed to assist you in planning, developing, marketing and sustaining your services for customers. It is intended to encourage initiatives that offer great visitor experiences whilst nurturing the environments that create them.

Explore each of the FIVE sections:

The toolkit has been produced as part of the COOL Tourism Project - a European partnership of 11 local authorities and organisations, based in the east and south of England and in the north of France, working to help each other compete effectively in the global market. It aims to encourage rural tourism businesses to make use of their areas’ environmental assets and local distinctiveness to attract visitors.


COOL Tourism has the support of the European cross-border co-operation Programme INTERREG IV A, France (Channel) – England, co-funded by the European Regional Development Fund. Local partners are: Somerset County Council, West Somerset Council, Sedgemoor District Council and Exmoor National Park Authority.

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