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VISIT Somerset is bringing a sprinkle of Movie Magic to Somerset’s biggest showcase, the Royal Bath and West Show.

22nd May 2014

The Somerset Tourism Association has received grant funding from the County Council to modernise and bring the official Visit Somerset brand up-to-date.
Ian Brodie, the acclaimed award-winning photographer and author of the HarperCollins published The Lord of the Rings and The Hobbit Location Guidebooks, will be giving his time to the project with first stop being next week’s Royal Bath and West Show.
John Turner, STA’s chief executive, said: “We are delighted to be able gain the support of Ian and his incredible talents. Ian will be covering a huge part of the county within his two week stay,  taking him through West Somerset, Sedgemoor, South and North Somerset and much of the Mendips. The portfolio of images that Ian creates for us will become a major part of our post flooding legacy and we are hoping will be Somerset in a new light." 
“Ian came to Somerset last year as a guest of the STA and has wanted to return ever since to support the county’s tourism and leisure industry.
“Ian’s photographic journey will begin at the Royal Bath and West Show, one of the largest agricultural shows in Europe and one of the jewels in Somerset’s tourism crown.
“His remit will include Somerset's coast line's, food and drink, together with documenting much of Somerset's history and heritage and areas of outstanding natural beauty. The key element will be translating much of the beauty of Somerset and supporting key marketing objectives this year looking at different areas, such as;  romance and heritage, town and village life and family fun.
“Having a photographic library at Ian's level of expertise will have an incredible impact in supporting Somerset's tourism and leisure industry and will help create a real point of difference as we market the county to an ever wider domestic and international audience. Somerset will finally gain the recognition it deserves."
The official website was funded through private sector investment and the grant from the council will support the post-flooding marketing of the county.
Alan Lyons, Show Manager, said: “We’re delighted that Ian and Visit Somerset will be visiting the Royal Bath and West Show and look forward to seeing his images of the show which is a showcase of the best of the county and beyond.
“We know the show is worth millions of pounds to the local economy with around £10m exchanging hands during the lead up, during and after the Show. ”
Cllr David Hall, Somerset County Council Cabinet Member for inwards investment and policy , said: “An eye-catching image can be one of the most powerful tools for selling a destination. Somerset is a truly beautiful county and demonstrating that to the rest of the country and world is part and parcel of helping our tourist industry bounce back from the floods.”

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