Trade > Tourism in Somerset > Somerset Tourism Partnership

Somerset Tourism Partnership

The Somerset Tourism Partnership (STP) is working to improve destination management and marketing in Somerset for the benefit of tourism businesses, residents and visitors.

Following the production of a 5-Year Delivery Plan for tourism in Somerset, the partnership has been established to move forward several key activities identified within the Plan.

STP is made up of tourism officers from across the Somerset area and representatives from tourism industry. The partnership has the ultimate objective of making tourism delivery more effective in the future and is working towards setting up a Destination Management Partnership for the whole of Somerset. This concept is not new, and has been successfully implemented elsewhere in England, and indeed in other South West locations.

STP consists of 6 working groups delivering the work programme and outputs from the 5 Year Delivery Plan: Promotions (Marketing & Public Relations), Communications (private sector engagement and conference), Research, Sustainability, Information, and Quality & Training.

One of the most exciting achievements of the partnership is the creation of a new brand for Somerset. After commissioning media communications experts, Halo Media, and months of work the new brand has now been rolled out. The brand has been used in local, regional and national press and publications, the Somerset 2008 holiday brochure, Vist Somerset web site and through the Somerset 2008 marketing campaign.

This really is an exciting time for anyone who is involved or interested in tourism in Somerset, so if you would like to find out more about this work, please do get in touch.

David McCubbin
Somerset Tourism Partnership Co-ordinator
01823 356488
d.mccubbin@tauntondeane.gov.uk