Trade > Tourism in Somerset

Tourism in Somerset

Somerset's tourism industry plays a vital role in the county's economy.

The signifcant part played by Somerset's tourism industry needs to be appreciated in order that the destination can maximse it's potential in terms of drawing visitors to the area and keeping them coming back.

In order to illustrate just how important tourist activity is to Somerset's economy the key facts are featured below.

Visitor Spend

• Total visitor spend £966 million
• Day visitor spend £568 million
• Overnight visitor spend £383 million

Employment

• 8% of Somerset's total employment
• 19,000 FTE's
• 26,000 actual jobs

Visits to Somerset

• Total number of trips approx 16 million
• Day visitor trips over 13 million
• Staying visitor trips over 2 million
• 10 million nights spent in Somerset