Themed Experiences

Somerset's new themed experience sections aim:

* to provide an additional opportunity to promote your business

* to inspire potential visitors in new and exciting ways

* to highlight how your business is unique/different

* to package together a more complete experience for visitors

Why develop themes?

Current research shows that many visitors are seeking out activity or experience based breaks that are more in tune with their needs.

Stating that you provide things like a friendly welcome, TV's and towels in rooms is simply not enough for many visitors anymore.

Many people accept these things as standard and are nowlooking for more, particularly when it comes to taking a short break.

So what do you do that's different and how could you fit into one of our themes?

What are the themes?

To start with we will be developing 4 broad themed experiences.

Escape from it All

Family Holidays

History & Heritage

Active Sometset

What does it mean to you?

What is the key benefit to your business?
Themed promotion offers us a chance to inspire and target visitors in new and exciting ways, developing an experience based on the unique aspects of Somerset and your business.

How will your business be promoted?
Themes will be promoted in various ways, including via new sections on the Visit Somerset website, the Somerset brochure, through PR and e-newsletters to the thousands of visitors on our database.

How will your business be displayed?
We will display your details (inspirational text, images, related services, facilities and offers) within the new themed sections on the website. Businesses will be listed randomly.

Take a look at our new Escape from it All section

Am I eligble?

Initially inclusion in the themes for 2008 has been opened up to those businesses that indicated to us, in their 2008 booking forms, that they were interested in finding out more.

However, we will shortly be opening up the chance to promote your business within one of the themes, if you have an enhanced listing on the Visit Somerset website and meet all the terms and conditions for inclusion.

Please read the terms and conditions

Who to contact?

For any queries regarding the themes please contact Robert Downes, Visit Somerset Development Officer on

rmdownes@somerset.gov.uk
01823 357 982