The Somerset Tourism Association lands sponsorship deal with the first food operator in the county.

22nd February 2012

The Somerset Tourism Association lands sponsorship deal with the first  food operator in the county.

The Somerset Tourism association, with its lead brand Visit Somerset, is delighted to welcome on board its first major food sponsor ‘Capricorn®  Somerset Goat Cheese.’  Capricorn, produced from The Lubborn Creamery in the heart of Somerset, will bring a major boost to Visit Somerset’s 2012 campaign and its aim of developing strong links with the Somerset food industry.  Capricorn will feature within the new web site (www.visitsomerset.co.uk) with the new partnership looking to promote delicious Somerset recipes, helping Somerset to be recognised not only for its great  tourism, but also for its great food and drink heritage. 

    

Bob Smart, Chairman of the Somerset Tourism Association, said:  ‘Capricorn Somerset Goat Cheese is the nation’s favourite brand of goats cheese, and has its roots firmly set in the heart of Somerset.  We in the Somerset Tourism Association are delighted to welcome them as official partners of Visit Somerset. Goat’s cheese has been a very important tradition in Somerset, and Capricorn’s cheese from goats with character, demonstrates just how wide is the range of top-quality experiences which Somerset is able to offer to visitors and residents. Capricorn will take pride of place in the new Visit Somerset local Food and Drink section which we’re launching on our website, www.visitsomerset.co.uk.  Check out the website, and we hope to see you in Somerset soon!’

 

A Capricorn Cheese spokesman said; “Capricorn Somerset Goats Cheese is delighted to be partnering with Visit Somerset, the official website of our home county. Capricorn Goats Cheese is immensely proud of our Somerset heritage, and our new partnership with Visit Somerset offers Capricorn exciting opportunities to reinforce our brand values while at the same time supporting our home county

For Further information please contact:

John Turner MCIM  MIFL

Chartered Marketer

Vice Chairman
Somerset Tourism Association

tel:+44 (0)1458 840 064
mob:  +44 (0)7825 372850

email: john@visitsomerset.co.uk
online: www.visitsomerset.co.uk