Familiarisation tour helps harness more tourism spend for Somerset
11th August 2011
In a bid to harness more of the £16.7 billion spent by the millions of overseas visitors who come to the UK each year bringing even more of that spending power to the West Country, transport operator First, in partnership with the Somerset Tourism Association - one of the first private sector led destination marketing organisations in the UK - is launching an innovative, new, tailor-made tour package for group travel organisers.
Read More:
http://www.bbc.co.uk/news/uk-england-somerset-14436958
